When you set out to share a message with your audience, one of the key concerns is how to share that message without being preachy or on the nose.
This is something that storytellers throughout the ages have struggled with, from the Dead Sea Scrolls, to religious texts, and all the way through to modern television and novel writing.
There are some standard techniques – like weaving two sides of an argument through the dialogue of two opposing characters, or showing the consequences of immoral behaviour in your plot points.
But this is storytelling at its most basic.
Today, with so much competition and so many great stories being told, particularly across television and novel series, it’s becoming increasingly important to do two things:
First, have something downright compelling and important to say.
And second, to be able to say it powerfully, without labouring the point.
This requires a well-thought out setup, exposition, and then an exchange across a moral canvas, with characters that transcend the purely black and white tropes we use as short hand, to operate in the grey area.
There are few works that do this well.
And to learn how to do it can take a lifetime of study and practice.
Luckily for you there is the Storytelling for Social Profit online summit which is tackling this very subject to help more storytellers change the world with their material.
P.S. In case you missed the previous post, Storytelling for Social Profit has gathered experts across a range of fields in order to answer one question:
How do we use story to create a better world?
You will hear from: 7-figure indie authors, show makers, peacekeepers on nation-building, professional screenwriters and film makers, futurists in the areas of webisodes, filmmaking, and publishing, developmental psychologists, cultural historians, aide workers, people who are changing the economies of whole countries through education, people who are using scriptwriting to change the lives of young offenders, change makers who are making it safer for women in India, and around the world, through their documentaries, and even philosophers!
It’s free of charge, and as a storyteller you’ve nothing to lose, and everything to gain by participating.